Peter Flischman, Adobe Product Manager, Axiz Cloud TechnologiesIn today’s experience economy, organisations that create the best, most satisfying and relevant customer experiences will gain loyalty in a marketplace that is increasingly fickle. But a great customer experience is built on a great employee experience — it’s an organisation’s employees who are ultimately responsible for creating and rolling out a great customer experience, and keeping it great as the market’s needs shift.
One of the big challenges—and Covid- 19’s work-from-home revolution is emphasising this—is how to enable widely distributed teams to collaborate in generating new ideas and then making them a reality. Teams today can be global, and what were once office-bound groups are now working from isolated locations for at least some of the time.
“Adobe has always had the applications needed to help creativity flourish, but now, more than ever, business needs a way to allow multiple employees in separate locations to collaborate successfully. Adobe Creative Cloud creates that platform, linking together more than 20 essential apps with collaboration tools and up to 100GB of cloud storage,” says Peter Flischman, Product Manager for Adobe at Axiz. “Collaboration is fundamental to the creative process, and that’s what Adobe Creative Cloud is designed to provide.”
A key benefit of Creative Cloud is that while it creates the platform for easy collaboration, it also provides the control framework needed to make it fly, with versions shared into the cloud where they can be shared, and the ability to loop stakeholders into the creative process as required in a consolidated workflow.
Reviewers don’t even need a Creative Cloud app to take part in the creative process when their input is required.
An important feature of Creative Cloud is the administrative console in the backend, which allows IT staff to control exactly what each user can do.
“This is a particularly important functionality because data privacy and security have become such major issues, especially since the Protection of Personal Information Act came into effect on 1 July 2021,” Flischman says. “Because everything is happening on a digital platform, there is no need for files containing potentially sensitive or confidential information to be circulating around the e-mail network, or even getting printed.”
Keeping control
The administrative console also allows IT to assign licences dynamically, reallocating them as responsibilities and roles change. Subscription-based licensing also means that the latest version of the software is always in use, and the number of licences can be adjusted each year. Various types of licences are available depending on the business use case. When it comes to control and security, a key feature that businesses find invaluable is the e-signing feature of Adobe’s PDF applications.
As a distributor of Adobe Creative Cloud, Flischman says Axiz is focusing on adopting the same integrated and collaborative approach when it comes to supporting the channel. The company has created an online marketplace where licences can be conveniently purchased online.
“Axiz recognises that just as the various Adobe apps work better as part of a suite like Creative Cloud, so Creative Cloud itself needs its own supportive ecosystem. Because of the breadth and depth of our partnerships, we can also offer products like Microsoft Office, for example, or online security,” he says. “Creating intelligent product bundles gives our channel partners the edge when marketing an integrated solution to their customers.”
