Despite the social ridicule, the Bluetooth in-ear talk piece of the early 2000s is making a comeback, but this time branded as hearables and they’re cooler, smarter and more discrete.
Wireless Bluetooth ‘hearables’ made mainstream news last year when Apple
announced its seventh generation iPhone would not feature the 3.5mm
audio jack, forcing users to use Bluetooth headphones, or new headsets
with an iOS-only Lightning connector.
This announcement conveniently
coincided with the launch of its Airpods – wireless earpods which look
and function exactly like regular Apple earpods, just without the
cables.
Apple was one of the first smartphone manufacturers to make
the controversial space-saving jump by doing away with the jack, but
wireless hearables have been around for a while.
What’s a hearable?
Hearables are wireless, wearable computing earpieces which sit discretely inside the user’s ear. The left and right devices are separate from each other.
Hearables can be tethered to
smartphones, but are also capable of standalone operations, such as
playing music. They comprise of a computer chip, Bluetooth connection,
speaker and microphone – some have sensors for fitness tracking, such as
a heart rate monitor.
'True wireless'
James Pengelly-Marshall, senior director, Global
Marketing Programmes, Jabra sees the more widespread removal of the
audio jack from smartphones as a positive and Apple is simply catering
to what the market wants.
In the company’s experience, he says, when
customers first make the change to wireless, it can be a bit strange,
for example, the obvious cables can signal to other train commuters that
you don't want to be disturbed, but users soon get used to the
experience.
However, Nick Hunn, CTO of WiFore Consulting says a
player like Apple making such an unexpected entry into the hearables
market heralds a period of major change.
“The result is likely to be a
faster move to wireless headphones, an acceleration in the take-up of
earbuds, and the prospect of an overall market revenue exceeding $40
billion in 2020,” he says.
Hunn says up until then, the space had been primarily driven by startups and audio companies making medical-grade hearing aids.
The trailblazers
The ambitious product raised
over $3 million from nearly 16 000 backers. However, the company was not
able to hold up its promise of delivery within nine months. Those who
pre-ordered only received the product in early 2016 – nearly two years
after they had paid money for them.
The Dash was launched in South
Africa last year. Bragi is one of the success stories of the hearables
startup space, some others have over promised and never delivered.
Other
semi-successful startups include Earin, RealLoud, and Ripplebuds -
which had features ranging from basic to advanced, all were delivered
late.
Hunn says although there were a lot of start-ups in the hearable space, most did not realise how difficult it was to design and manufacture the product.
“Among other things, it highlights that there’s
a reason why hearing aids are expensive, which is that packing
technology into such a limited space is remarkably difficult.”
Apple also had to delay the delivery of the Airpods by a few months.
World
Wide Worx MD, Arthur Goldstuck says a host of big names in the tech
space have also forayed their wireless headphone products, besides
Apple.
“Sony is making the coolest technology, but not getting it to
market effectively. Samsung is most aggressive in bringing such
technology to market, Jabra is well-positioned in the fitness market,
and Plantronics has a strong hold on the enterprise market.”
I hear you
The
hearable is uniquely situated to incorporate artificial
intelligence-driven virtual personal assistant technology into
wearables. The user would be able to ask their assistant (be it Siri,
Alexa, or Cortana) something in the same voice volume they would use to
take calls and would hear a response in-ear.
The user could get
information on anything the assistant has access to, such as directions,
calendar entries, to-do lists and even send messages.
The software
would also be able to provide tailored feedback to the wearer based on
the information it has gathered from them through biometric sensors, or
allow the user to easily access health data on the go.
Some of
hearables in market already have ‘smart’ features, especially those
which the primary use is fitness such as Jabra which offers users
‘intelligent audio coaching’.
Goldstuck says Amazon’s Alexa and other forms of AI will find their way into hearables.
In
fact, he believes: “In the not-too distant future, the earbud will
contain the entire phone, which will be voice controlled, and link
wirelessly to other wearables that provide the range of functionality we
currently have on the phone.
“But with far more applications and
interface options, like gesture control, projected displays and remote
control. Cars will be phones, clothes will be messaging devices; the
earphone becomes just another interface.”
Another feature which is
currently being experimented with in the hearables space includes
translation. A couple of startups are trying to make author Douglas
Adams fictional ‘babel fish’ a reality – whereby the hearable is able to
hear a foreign language and translate it in real-time into the wearer’s
ear.
This technology is still in development and nothing has come to
market yet, but it’s easy to see the benefits it would bring, opening
up communications channels between millions.
The opportunities for
hearables are endless and it won’t be long before they are more
commonplace. The only challenge will be trying to figure out if the
person behind you in line, or in the lift is using one, asking you
something, or just talking to themselves.